Mum sues McDonald's over Happy Meal ads

12:0AM, Dec 16th 2010

A mother of two and consumer group are suing McDonald's over the ads for Happy Meals.

Thinkstock

A US mother-of-two has joined forces with a consumer group to file a lawsuit against fast food chain McDonald's claiming the toys given away with Happy Meals is a form of deceptive advertising.

The Center for Science in the Public Interest (CSPI) and 41-year-old Monet Parham filed a class action in the San Francisco Supreme Court on Wednesday,TIMEmagazine's Healthland website reported.

The CSPI claims Happy Meal toys are used to negate parents' control and that they encourage children to want to eat unhealthy foods high in salt, sugar and fat.

"Happy Meals are among those things frequently requested, and the first thing they ask me to do is open the toy," Parham said in a press conference, the National Public Radio website reported.

"I'm really concerned about the health of my children, and I don't think it's okay to entice children to get Happy Meals with a toy."

In a statement released by the CSPI in conjunction with their lawsuit, the consumer group explained that young children do not have the "cognitive maturity to understand the persuasive intent of advertising. Advertising that is not understood to be advertising is inherently deceptive".

"Every time McDonald's markets a Happy Meal directly to a young child, it exploits a child's developmental vulnerability and violates several states' consumer protection laws, including the California Unfair Competition Law," CSPI litigation director Steve Gardner said in the statement.

Parham said she decided to file the claim because she was sick of her children demanding Happy Meals.

Parham and the CSPI are not asking that McDonald's stop offering Happy Meals, but that they stop the advertising campaigns around them and the toys that come free with them.

What fast food do your kids pester you for and how do you say no?

comments powered by Disqus

Related articles

 
 
instagram
  • Have just discovered these amazing felt rugs and cushions from @littlerosieandme You can customise the rugs in the colour ways you want - jadore!! #nurseryinspiration #nursery #rugs #feltcushions #musthave #cushions

    mother and baby Have just discovered these amazing felt rugs and cushions from @littlerosieandme You can customise the rugs in the colour ways you want - jadore!! #nurseryinspiration #nursery #rugs #feltcushions #musthave #cushions

    More from the team
  • We love baby news in the office and have just found out that Liv Tyler is expecting her second child! Congrats #livtyler #babynews #baby #pregnant #exciting

    mother and baby We love baby news in the office and have just found out that Liv Tyler is expecting her second child! Congrats #livtyler #babynews #baby #pregnant #exciting

    More from the team
  • Have a great month everyone! Especially all the gorgeous Librans and Scorpios! #october #spring #1stdayofthemonthisagoodday #happy

    mother and baby Have a great month everyone! Especially all the gorgeous Librans and Scorpios! #october #spring #1stdayofthemonthisagoodday #happy

    More from the team
  • The pants suit in itself was next level, but Amal just keeps getting better. What a stunning bride. #amalalamuddin #georgeclooney #weddingdress #love #weddingoftheyear #babiessoonplease

    mother and baby The pants suit in itself was next level, but Amal just keeps getting better. What a stunning bride. #amalalamuddin #georgeclooney #weddingdress #love #weddingoftheyear #babiessoonplease

    More from the team
  • Love this shot of our publisher, group brand integration manager and acting editor from the Mother & Baby Awards today. Thanks to our sponsors @colessupermarkets for being such great partners xx #mbawards #mbawards14 #motherandbabyawards #greatday #oscarsofthebabyindustry

    mother and baby Love this shot of our publisher, group brand integration manager and acting editor from the Mother & Baby Awards today. Thanks to our sponsors @colessupermarkets for being such great partners xx #mbawards #mbawards14 #motherandbabyawards #greatday #oscarsofthebabyindustry

    More from the team
  • Anndddd, it's over for another year! What a day. What a team. Feel so very privileged to work with such talented and amazing women xxx #mbawards #mbawards14 #motherandbabyawards #event #sydney #sydneyharbourbridge #deckhouse

    mother and baby Anndddd, it's over for another year! What a day. What a team. Feel so very privileged to work with such talented and amazing women xxx #mbawards #mbawards14 #motherandbabyawards #event #sydney #sydneyharbourbridge #deckhouse

    More from the team
  • You are always so happy, Sophie!!! What's not to smile about celebrating the Mother & Baby Awards with our fab sponsors from @colessupermarkets #mbawards #mbawards14 #motherandbabyawards

    mother and baby You are always so happy, Sophie!!! What's not to smile about celebrating the Mother & Baby Awards with our fab sponsors from @colessupermarkets #mbawards #mbawards14 #motherandbabyawards

    More from the team
  • Love a good table installation! Couldn't have done it without help from @thepartyparlour #motherandbabyawards #mbawards #mbawards14 #flowers #giftbsgs

    mother and baby Love a good table installation! Couldn't have done it without help from @thepartyparlour #motherandbabyawards #mbawards #mbawards14 #flowers #giftbsgs

    More from the team
  • Table settings are coming together! Exciting! @colessupermarkets #motherandbabyawards #mbawards #excited #springblooms #flowers #sophielegiraffe @deckhousewoolwich

    mother and baby Table settings are coming together! Exciting! @colessupermarkets #motherandbabyawards #mbawards #excited #springblooms #flowers #sophielegiraffe @deckhousewoolwich

    More from the team
  • On site @deckhousewoolwich and getting ready for a fabulous day ahead #motherandbabyawards #mbawards #sydney #excited #whowillwin #stunningvenue #deckhouse

    mother and baby On site @deckhousewoolwich and getting ready for a fabulous day ahead #motherandbabyawards #mbawards #sydney #excited #whowillwin #stunningvenue #deckhouse

    More from the team